{"product_id":"matcha-tea","title":"Organic Matcha Green Tea","description":"\u003cp\u003eOrganic matcha green tea is a finely ground powder made from shade-grown leaves of the Camellia Sinensis plant, offering a more concentrated and immersive tea experience. Unlike traditional green tea, where the leaves are steeped and removed, matcha is consumed whole, meaning you take in the full spectrum of its naturally occurring compounds. This results in a richer, more full-bodied flavour with a distinct umami depth and a more sustained, steady energy profile.\u003c\/p\u003e\n\u003cp\u003eThe shade-growing process used before harvest helps preserve amino acids such as L-theanine, contributing to its smooth, balanced character, while also giving matcha its vibrant green colour and naturally dense composition.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMatcha Powder:\u003c\/strong\u003e\u003c\/span\u003e \u003cbr\u003eMade from finely ground green tea leaves, providing a concentrated source of plant compounds\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhole Leaf Consumption:\u003c\/strong\u003e\u003c\/span\u003e \u003cbr\u003eUnlike infused teas, the entire leaf is consumed, resulting in a more concentrated intake of nutrients\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBalanced Energy:\u003c\/strong\u003e\u003c\/span\u003e \u003cbr\u003eContains caffeine alongside L-theanine, contributing to a more sustained and even energy profile\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAntioxidant Source:\u003c\/strong\u003e\u003c\/span\u003e \u003cbr\u003eRich in catechins such as EGCG, compounds associated with antioxidant activity\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDistinct Profile:\u003c\/strong\u003e\u003c\/span\u003e \u003cbr\u003eOffers a smooth, earthy flavour with characteristic umami depth\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eShade-Grown:\u003c\/strong\u003e\u003c\/span\u003e \u003cbr\u003eCultivated under shade to preserve amino acids and enhance flavour and composition\u003c\/p\u003e","brand":"earthyappa","offers":[{"title":"35g","offer_id":48450652176601,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true},{"title":"70g","offer_id":48450652209369,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/9021\/2057\/files\/artgen-mlrqsc24_038502b8-db6a-43bf-9663-291868861002.png?v=1774145567","url":"https:\/\/www.earthyappa.com\/products\/matcha-tea","provider":"earthyappa","version":"1.0","type":"link"}